Tuesday, 23 February 2021

Fitbit goes woo

As a Fitbit user I regularly get notifications to 'go Premium', which I ignore as I have no reason to pay for features I don't need. But if anything is likely to make me consider going in the opposite direction — that is, ditching Fitbit altogether — it's their latest embrace of arch-pseudoscientist Deepak Chopra.

And when it comes to the mind-body connection, there’s no one more knowledgeable than the pioneer of integrative medicine, Deepak Chopra. That’s why we’re thrilled to announce Deepak Chopra’s Mindful Method for Fitbit, our new partnership with the world-renowned well-being expert and founder of the Chopra Foundation, exclusively for Fitbit Premium members.

Fitbit Premium? No thanks. Deepak Chopra? Definitely not. 

Creative Commons Attribution Share-Alike 2.0/Wikimedia/Mitchell Aidelbaum 


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